‘Jean-Pierre Moueix’, a range of wines from Bordeaux, Saint-Émilion, and Pomerol, is crafted with care to express the nuances of fruit and terroir from these storied appellations.
Personally selected by Christian Moueix and his technical team, the wines are blended and aged in our cellars of the Quai du Priourat in Libourne, benefitting from the same expertise as the family vineyards.
These wines are inspired by our founder’s early mission: when Jean-Pierre Moueix launched his wine merchant business in 1937, he sought to offer eminently drinkable and enjoyable wines that reflect a sense of place.
The new visual identity for these wines draws on the moment in history when the Art Deco movement ushered in a resolutely modern esthetic. The golden Ginkgo leaves, image of hope and longevity, echo Jean-Pierre Moueix’s lifelong dedication to the wines of Bordeaux. Delicate yet resilient, the Ginkgo also symbolizes the elegance and balance characteristic of these wines.
With this new look, we renew our ties to our founder’s original vision for authentic, terroir-driven wines befitting any occasion.
Établissements Jean-Pierre Moueix, or JP Moueix, is a Bordeaux négociant house founded by Jean-Pierre Moueix in 1937, situated on the Quai du Priourat in Libourne, in the Bordeaux wine region of France. While dealing in wholesale distribution of numerous Right Bank wines, the company also acts as a bulk grape merchant, operates exclusive distribution for select châteaux, and manages its own portfolio of Pomerol and Saint-Émilion estates. The company has 120 employees.
Since Jean-Pierre Moueix began investing in properties of the region in the early 1950s, the company grew to become highly influential in the French wine market, and was instrumental in the rise of the reputation of the Pomerol region. The early purchase of the Saint-Émilion estate Château Magdelainein 1952 and the acquisitions of Pomerol La Fleur-Pétrus in 1950 and châteaux Trotanoy, Lagrangein 1953, while the gradual acquisition of Pétruswas begun in 1961, followed by the assuming the farming of Château Latourà Pomerol in 1962. In 1930 his father, Jean Moueix, had already bought the Saint-Émilion property, Château Fonroque. Later additions to the Moueix portfolio include the Napa valley property Dominus Estate, the Pomerol châteaux Hosannaand Providence, and complete ownership of the Saint-Émilion estate Château Belairthen renamed Chateau Bélair-Monange.
Jean-Pierre Moueix retired in 1978 and died in 2003. In 1991 his son Christian Moueix became president of JP Moueix, while the grandson Edouard Moueix in the company since 2003 is today Deputy General Manager .
We had the pleasure to meet Christian Moueix in an extraordinary vertical tasting of La Fleur-Pétrus organized by WSET Greece. One word is engraved in my mind after that session: “Balance”.
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