Latour à Pomerol, which draws its name from the tower that adorns this charming château, was acquired by Mme Loubat, who also owned Château Petrus, in 1917. Etablissements Jean-Pierre Moueix has farmed the vineyard since 1962.
The vineyard is characterized by the diversity of its soils, which brings complexity and harmony to the wine: gravel and clay for a marvelous parcel next to the church of Pomerol; loam surrounding the château.
The vineyard receives the same care applied to all the J.P. Moueix properties: leaf-thinning and green-harvesting to allow for optimal grape maturity followed by a manual harvest. The wine ferments in concrete vats before being aged in oak barrels.
Château Latour à Pomerol is known for producing generous, concentrated wines that strike a perfect balance between elegance and power.
Établissements Jean-Pierre Moueix, or JP Moueix, is a Bordeaux négociant house founded by Jean-Pierre Moueix in 1937, situated on the Quai du Priourat in Libourne, in the Bordeaux wine region of France. While dealing in wholesale distribution of numerous Right Bank wines, the company also acts as a bulk grape merchant, operates exclusive distribution for select châteaux, and manages its own portfolio of Pomerol and Saint-Émilion estates. The company has 120 employees.
Since Jean-Pierre Moueix began investing in properties of the region in the early 1950s, the company grew to become highly influential in the French wine market, and was instrumental in the rise of the reputation of the Pomerol region. The early purchase of the Saint-Émilion estate Château Magdelainein 1952 and the acquisitions of Pomerol La Fleur-Pétrus in 1950 and châteaux Trotanoy, Lagrangein 1953, while the gradual acquisition of Pétruswas begun in 1961, followed by the assuming the farming of Château Latourà Pomerol in 1962. In 1930 his father, Jean Moueix, had already bought the Saint-Émilion property, Château Fonroque. Later additions to the Moueix portfolio include the Napa valley property Dominus Estate, the Pomerol châteaux Hosannaand Providence, and complete ownership of the Saint-Émilion estate Château Belairthen renamed Chateau Bélair-Monange.
Jean-Pierre Moueix retired in 1978 and died in 2003. In 1991 his son Christian Moueix became president of JP Moueix, while the grandson Edouard Moueix in the company since 2003 is today Deputy General Manager .
We had the pleasure to meet Christian Moueix in an extraordinary vertical tasting of La Fleur-Pétrus organized by WSET Greece. One word is engraved in my mind after that session: “Balance”.
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